VALERIE C. by Valérie Canuel
After spending more than 10 years in the fashion industry working for different companies in Quebec, Montreal and Paris, studying clothing and observing the evolution of trends over the years, I have understood that fashion design was going to become my playground. Graduated in Fashion Design and Marketing, I can certainly say that I am passionate!
Launching a brand representing my values and contributing to more informed fashion consumption has been natural for me. Indeed, people put on their favorite clothes every morning, buy new pieces regularly, follow the trends (sometimes in spite of themselves!) ... So getting an item of clothing should be much more than a simple transaction in my eyes. It is attention that we pay to ourselves. This is the opportunity to make a choice that makes us happy, that values us, regardless of our differences.
Even more, we should understand and know the impacts our choices have on the society and the environment. Participate in a more transparent industry and be part of the change, this is my goal through VALERIE C. So, welcome to my world, my ideas and my art.