Trends are fleeting. For more sustainable fashion, let's refocus on timeless pieces. Focusing on well-cut basics ensures a hassle-free and consistently relevant style. Pair your minimalist pieces with more surprising...
How to care for your delicate clothes? When investing in quality pieces, it is essential to take care of them to prolong their shine and durability. Here are some tips...
Here are my tips and tricks to avoid overwashing your clothes. We tend to wash our clothes after each use, but this is not always necessary. Overwashing can not only...
This Quebec-made linen collection is a return to basics: the freedom of travel, the soothing calm of nature, and simplicity in everyday life. I wanted to create light and refined...
Creator and fashion designer, Valérie Canuel takes us behind the scenes of her studio by showing us the underside of her job and her daily life. Behind each piece of...
Body diversity, seen by VALERIE C., is simple: to highlight real, different and radiant women. It's going beyond the standards of the fashion industry by offering adjustable clothing intended for...
Despite everything we can read or hear about so-called "eco-responsible" or " eco-friendly " or " sustainable " or "ethical" companies, none of them are completely so. No, it doesn't...
Our mission is to provide high-quality clothing that makes people feel confident, comfortable and stylish while having a positive impact on society. The brand is based on the idea of...
As a consumer, it is difficult to know the true characteristics of textiles found in stores. Which fabrics should I prioritize according to my needs and my values? Does my choice...