Body diversity : The brand is based on the idea of "de-categorization" and openness to diversity. Much more than bodily, diversity ultimately allows for a balance. The clothes are therefore designed to easily adapt to different body types and to be worn by anyone. Feeling beautiful is so important!
See the article on silhouettes concept.
Environment : Knowing that the environment is at the heart of current concerns, the company transparently commits to prioritizing greener raw materials, minimizing packaging, minimizing waste and informing customers of the choices and opportunities available to them as fashion consumers.
See the article on raw materials & their characteristics.
More "ethical" fashion : Being an actor of " slow fashion "In the Quebec fashion industry is definitely a priority. Small-scale production of sustainable clothing and encouraging local manufacturing are very important to us. This is why each subcontractor and supplier are carefully chosen, from the production of the clothes to the labels! Indeed, it is essential that employees throughout the production chain are well paid and have acceptable working conditions.
See the article How to dress more responsibly?