THE BRAND
Body diversity : Constantly evolving, the brand is based on the idea of "de-categorization" and openness to diversity. The clothes are therefore designed to easily adapt to different body types. Our sizes are represented by silhouettes instead of meaningless words like small, medium and large. Feeling beautiful is so important!
See the article on our silhouettes concept.
Environment : Environment is at the heart of our concerns. The company transparently commits to prioritizing greener raw materials, minimizing packaging, minimizing waste and informing customers of the choices and opportunities available to them as fashion consumers. Our styles are created from "deadstock", natural or recycled fabrics.
See the article on Textiles & their characteristics.
More "ethical" fashion : Being an actor of " slow fashion "In the Quebec fashion industry is definitely a priority. Small-scale production of sustainable clothing and encouraging local manufacturing are very important to us. This is why each subcontractor and supplier are carefully chosen, from the production of the clothes to the labels! Indeed, it is essential that employees throughout the production chain are well paid and have acceptable working conditions.
See the article How to dress responsibly?